Conservatives lose their shit over purple M&M because they think it’s LGBT+

New icon drop! M&Ms have been… yassified? 

Hot off the heels of “gender critical” Twitter having a meltdown over the anatomy of a fictional cartoon alien (yes, really), not to be undone, far-right America said, ‘hold my beer’ and turned its attention towards… (shock) candy.

Sweet giants Mars Wrigley launched a new M&M character last week, what the powerhouse candy creator refers to as “spokescandy” (like spokesperson, but crowbarred into a new word which, much like the character itself, doesn’t actually exist).

“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique,” said Jane Hwang of Mars Wrigley, when revealing the first new M&M in a decade.

Meet the adorable new posterchild for yourself, before we get into it:

So, she kinda slays. And she’s simply a very cute cartoon, right? Here’s the bit that got *some people* all rattled…

“Our newest member is known for her earnest self-expression,” says the press release. “Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature.”

*”quirky* alarm bells start ringing across America*

The character being designed to “represent acceptance and inclusivity”, seems to have rattled a One America News host, who reported on the new M&Ms drop, because it’s not like there’s anything else going on right now….

For us, it’s the bit where he leans into camera and whispers, with all the comedic timing of a damp concrete brick, “maybe she’s transgender…”

On OAN, they are outraged M&Ms has “gone woke” with new purple M&Ms that signify “inclusiveness and acceptance.” pic.twitter.com/9clGHKRLok

— Ron Filipkowski 🇺🇦 (@RonFilipkowski) October 3, 2022

Of course, it’s not the first time M&Ms have upset far-right folk.

In January, Mars stepped-up its commitment to making its sweet characters more inclusive, prompting ever-reasonable Tucker Carlson to call the changes “deeply unappealing and totally androgynous.”

The news host claimed the sweets had been made ‘unappealing’ and complained about not wanting” to have a drink with any one of them”.

Tucker: M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal. When you’re totally turned off, we’ve achieved equity… pic.twitter.com/rz7VtVCHWu

— Acyn (@Acyn) January 22, 2022

A look at some of Twitter’s reactions to the fury will not disappoint…