Conservatives lose their shit over purple M&M because they think it’s LGBT+

New icon drop! M&Ms have been… yassified


Hot off the heels of “gender critical” Twitter having a meltdown over the anatomy of a fictional cartoon alien (yes, really), not to be undone, far-right America said, ‘hold my beer’ and turned its attention towards… (shock) candy.


Sweet giants Mars Wrigley launched a new M&M character last week, what the powerhouse candy creator refers to as “spokescandy” (like spokesperson, but crowbarred into a new word which, much like the character itself, doesn’t actually exist).


“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique,” said Jane Hwang of Mars Wrigley, when revealing the first new M&M in a decade.


Meet the adorable new posterchild for yourself, before we get into it:


So, she kinda slays. And she’s simply a very cute cartoon, right? Here’s the bit that got *some people* all rattled…


“Our newest member is known for her earnest self-expression,” says the press release. “Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature.”

*”quirky* alarm bells start ringing across America*


The character being designed to “represent acceptance and inclusivity”, seems to have rattled a One America News host, who reported on the new M&Ms drop, because it’s not like there’s anything else going on right now….


For us, it’s the bit where he leans into camera and whispers, with all the comedic timing of a damp concrete brick, “maybe she’s transgender…”



Of course, it’s not the first time M&Ms have upset far-right folk.

In January, Mars stepped-up its commitment to making its sweet characters more inclusive, prompting ever-reasonable Tucker Carlson to call the changes “deeply unappealing and totally androgynous.”


The news host claimed the sweets had been made ‘unappealing’ and complained about not wanting” to have a drink with any one of them”.



A look at some of Twitter’s reactions to the fury will not disappoint… 

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