You can call them all horrific names under the sun, but there ain’t nothing more painful for a YouTuber than demonetising their page.
Well that’s exactly what’s happened to ‘beauty influencer’ James Charles who has 25 million subscribers. He has been temporarily suspended from YouTube’s Partnership Program which is how they make money from their content.
The reason for this is that earlier this month Charles admitted to sending sexually explicit messages to two 16 year-old boys. A spokesperson from YouTube said: “If we see that a creator’s on- and/or off-platform behaviour harms our users, community, employees or ecosystem, we may take action to protect the community.”
This comes after YouTube demonetising the likes of David Dobrik (who was one of the site’s highest earners) last month following a rape allegation.
Further accusations have come up about Charles since then to which he responded via his Twitter account: “Many other people have come forward with a series of misleading stories and false allegations which have been reported on by many people, creators and news outlets. My legal team has begun taking action against those that have spread misinformation and/or created completely fake stories, as this has gone too far.”