Lads lads lads! There’s nothing like a bit of banter between footie players, especially during Euros 2020 …but even more so when it benefits LGBTQ+ owned businesses. 


Former England pro-footballer-turned-TV-pundit Rio Ferdinand has accidentally sent saucy Box Menswear thong sales skyrocketing after posting a photoshopped pic of model Daniel Shoneye with his head replaced by former team mate Micah Richard.


Ex-footballer Rio Ferdinand sends thong sales soaring with photoshopped pic of pal Micah Richards

Those boyz! In the original pic above, Daniel is looking wistfully out of the window in a shot taken by photographer Jake O’Donnell for a Box Menswear collection back in 2019. Apparently Rio must think there’s an uncanny resemblance. 


Clearly his deep fake dabbling has had a positive effect as sales of the revealing thong have not only soared but the highly sought-after piece of underwear is currently sold out…in black that is! Luckily eager beaver shoppers can still get their mitts on the white version and loads more (including some killer eye candy… ahem) straight from the Box Menswear website HERE.


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